Email Newsletters

HTML email newsletters are a big hit with both publishers and readers. Whilst publishers can try to track rates for email opens, forwards, and clickthroughs it is likely that many readers will have email clients that will block this tracking from happerning by default. Newsletter readers like to see information laid out like web pages, in a way that is much easier to scan and navigate than top-down plain text email. Of course readers will only like your HTML email if they asked to receive it and are interested in the newsletter content.

Always get your message across 

We always design our HTML newsletters so they look good even with images turned off.

Readers using Outlook 2003,AOL, Gmail,  Outlook Express and many other modern email clients will never see images in any emails you send them by default.

AOL and Yahoo! allow your newsletter recipients to filter emails from unknown senders. and images are displayed by default if you're in the address book for all AOL and Hotmail recipients as well as anyone using Microsoft Outlook or Microsoft Outlook Express.

Sign up for the monthly MB4IT Newsletter

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Bulk email or SPAM? 

There is a common misconception about Email marketing and Spam on the internet. Spam is defined as unwanted, unsolicited emails. Typically this happens when you get on an email database list, and that list is sold. This practice may result in your ISP shutting down your web site.

The important destinction between legitimate bulk email marketing and spam email is that

1. you are not reselling your email database
2. your readers 'opted in' to receive your email newsletter 

You should  only ever send bulk html email to people who have subscribed through your web site.